How To Get Backlinks To Your eLearning Website (White Hat Strategies)
Do you find it hard to get on the first page of Google? Is it difficult to rank for your preferred keywords? We’ve been there, so I understand your struggle. One main reason your SEO is suffering surely has to do with building links. To put it mildly, the absence of a link-building strategy harms your organic traffic more than you know. So, what is link building? And, how can you get backlinks to boost your website’s rankability?
Buckle up because we’re going to analyze everything so that you get the most out of your content marketing efforts.
One thing is certain: building links and SEO go hand in hand.
So, are you ready to learn how you can get backlinks to your website?
What Is Link Building
It’s a fact that backlinks remain one of Google’s top three ranking factors. And, trust me, that is highly unlikely to change any time soon. Therefore, eLearning marketers and business owners have to figure out how to get backlinks to their websites.
So, what is link building, and what’s all the fuss?
Simply put, the process of building links happens when you get other websites to link back to your website.
Frankly, I haven’t yet met a single content marketer that’s not interested in building links to drive referral traffic and increase website authority. Why? Well, sites with more backlinks tend to earn higher rankings. And, that’s how you beat your competition in the digital world!
When a website sends a link to another website, this counts as a vote of trust, confidence, and authority.
By increasing authority, you increase your chances to achieve higher rankings on SERPs.
As a result, this slick move can grant your eLearning website more visibility. Consequently, this will bring in much more organic traffic.
That said, unfortunately, not all links are viewed equally by the search engines. You need to check what kind of backlinks you’re getting and work on getting backlinks from relevant websites and for relevant keywords. You wouldn’t want toxic links to harm your rankings, right?
An SEO analysis can certainly help with that.
As we continue, I’ll talk a little more about the importance of backlinks, and then I’ll share my tips on which link building strategies you can implement to improve your organic traffic.
Why Link Building Is Important In The eLearning Niche
The importance of link building is undeniable. And, the sooner you start working on your SEO and link building strategy, the better to start seeing results sooner than your competitors.
But how does building links help SEO?
Why build links? Google’s algorithm is constantly evolving and is complex to figure out. Yet, backlinks remain an essential factor in how search engines determine which sites should rank for specific keywords.
Thus, when it comes to optimizing for search engines (SEO), building links is one of the many tactics content marketers use. The links you earn signal to Google that your eLearning website is a quality resource worthy of trust and citation.
A simple keyword tool (e.g., Ubbersuggest) shows that sites with more backlinks tend to earn higher rankings. Say we wanted to rank for the keyword “diversity training in the workplace,” things are not easy… Its keyword difficulty (KD) is hard, meaning we might need more than 60 backlinks to make it to the top of the SERPs. On the other hand, the keyword difficulty is easier for the keyword “what is diversity training in the workplace,” and maybe we can make it by getting 30 backlinks to our content piece.
By the way, the insights I shared above correlate to our domain authority (DA) which is one of the highest scores (82 out of 100). So, imagine how much harder it is for a website with average to no success in SEO.
As you can understand, it’s not just about writing quality content for your preferred keywords. You have to focus on increasing your domain authority, getting a constant flow of backlinks to your website, and ranking for keywords organically.
It’s a combination of actions that will make your content lead the SERPs.
So, do you want to beat your competition and show up on the first page of Google?
7 Tips On How To Get Backlinks For SEO
Accumulating the right amount of backlinks can help supercharge your SEO strategy. That said, Google doesn’t view all links equally. So, the wrong type of links might actually get you in trouble. But how can you avoid toxic links and ensure your ranking will improve in the long run?
The first rule to earning quality backlinks is to do it editorially.
Secondly, when these backlinks come from authoritative websites relevant to your topic, you can gain even more power. And, lastly, it’s even more critical if they are not paid for or sponsored.
Thankfully, there are many ways that you can earn excellent links for your eLearning website. But where do you start? Read on to find out.
1. Resource Link Building
By using a backlink analytics tool (ahrefs, SEMrush, etc.), you can easily spy on your competitors’ backlinking strategy. Then, you can identify resources that link to their site. Best of all, this can also help you work on a content strategy that may attract their attention. If you write quality content, they may want to link to your site instead of your competition.
By doing so, you can earn strategic quality backlinks from relevant authoritative websites and eLearning influencers. An example of such resource pages could be linking to universities (e.g., tips on something), local governments (e.g., regarding compliance), or even research data (e.g., statistics).
2. Blogger Outreach
When you first start thinking of smart ways to get backlinks, you make things more complicated than they should be. What I’ve discovered is that you can build links naturally by reaching out to eLearning influencers or niche-related websites. Let me tell you; it’s very effective.
When following this tactic, you have to identify how you can add value to your targeted audience. Only then can you create a great resource article to share.
For instance, “X Ways To Improve X”, “the best X tools to do the Y training.” Or, maybe “the top leaders who in X niche.” and so forth.
3. Listicle Link Building
Listicles must obviously be one of the most critical components of your backlink building strategy. It’s not only that they increase your SEO juice; they are social proof, and they allow you to get featured within the best in your niche.
If you’re looking for a strategy that’s more than just getting links, then listicle backlinking is one to remember!
eLearning Content Providers and SaaS companies can use listicles to get their products or services in front of a highly targeted audience. It’s a win-win because not only do you get the word out that you’re one of the best, but you also earn links that increase your search rankings.
You are probably already aware of popular listicles in your industry that reference your competitors but maybe do not include you. So, there’s your chance. Grab it!
eLearning Industry publishes a bunch of listicles every year.
Do you want to learn details about our top lists and prestigious eLearning business awards? Don’t forget to explore our media kit.
4. Broken Link Building
I’ve worked on plenty of strategies, but broken link building is one of the most successful. I couldn’t believe it at first, but here’s the thing: you can find informative articles with external links to dead pages.
It’s not so hard; you can identify broken links that point to 404 pages using SEO tools. Then, you can contact the website and present them with one of your pieces of content as a good alternative. If you don’t have a similar piece, you can include these topics in your content strategy and reach out to the website owners.
It’s effective because you increase your chances of getting a backlink by also helping reduce broken links on their site.
5. Brand Mentions With No Backlinks
It’s not uncommon for many eLearning businesses to find that an authoritative website or a blogger has mentioned them across the web. Regional online newspapers and radio stations might even make a brand or product mention regarding your services. Why not take advantage of such mentions?
The ideal situation is to get these mentions also to link back to your website. To make it happen, you have to begin reaching out to the bloggers, journalists, or web admins who mentioned your brand. You can maximize your chances by asking them politely to add a link. Don’t forget to showcase how the link adds editorial value.
I bet you’ve seen plenty of times product reviews and references mentioning your brand; now is the time to make them bring you even more value.
6. Link Gap Analysis
If you’re in a hurry to find link building opportunities, one of the quickest ways is to do a link gap analysis. This tactic will help you find sites that link to your competitors but not your website.
If an authoritative website has linked out to more than one of your competitors, the chances are high that you can earn a backlink as well.
7. Digital PR
By being a brand that stands out and makes the news, you can grab the attention of journalists who often rely on PRs to find new stories they can cover.
If you are looking to build quality links to your eLearning website at scale, you must leverage the power of digital press releases. Digital PR can help you earn hundreds of pieces of linked coverage from just a single campaign; even when it’s not about a new product launch.
What’s best about digital PR is that it allows you to build relevant links from the most prominent publications in your industry. Such links have the power to position you as an industry expert. Consequently, they drive targeted referral traffic, too.
If you want to acquire these types of backlinks, you will need to provide linkable assets and promote them to journalists using tried-and-tested PR tactics.
Of course, there are plenty more strategies you can use to build links for your eLearning website. From business association links and round-up posts to giving testimonials and writing case studies, the opportunities are endless.
Remember that by mentioning another tool, service, or expert, you get more chances of them linking back and sharing your content. Wouldn’t you be happy to publish a testimonial or case study on your website? The same can work for you. You can write something and share the love; backlinking is all about reciprocating.
Which tactic is suitable for you often depends on several factors. Maybe the way you approached link building in the past was not successful. Or perhaps your industry sees effectiveness in a particular tactic. Either way, you need to know what your competitors are doing. Then, you can follow their link building strategies and do an even better job.
In case you don’t have the time or the resources to put together a solid link building strategy, worry not. We can help you out. Our SEO link builders can identify the tactics that are best for your eLearning website.
Are you ready to let us plan out your strategy and help you earn your competitive advantage?